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Francis Brero, Co-Founder & CPO ● Jun 15th, 2025
In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Francis Brero, co-founder and CPO at MadKudu. Explore the nuances of building data-driven SaaS products, highlighting the misconception that such products can be sold solely through demos or trial versions. Francis talks about scaling a product in a noisy market, designing AI that actually helps users and how to structure your founding team for long-term success.
The dangers of over-automating sales and faking personalization
Trends in AI agentic workflows and their implications for B2B sales
How companies should balance automation with human empathy in prospecting
Regional trends in tech talent — from France to Latin America
Advice for founders on choosing the right co-founder
Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.
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