How to turn raw data into go-to-market decisions?

Francis Brero, Co-Founder & CPO ● Jun 15th, 2025

In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Francis Brero, co-founder and CPO at MadKudu. Explore the nuances of building data-driven SaaS products, highlighting the misconception that such products can be sold solely through demos or trial versions. Francis talks about scaling a product in a noisy market, designing AI that actually helps users and how to structure your founding team for long-term success.

Episode highlights:

  • The dangers of over-automating sales and faking personalization

  • Trends in AI agentic workflows and their implications for B2B sales

  • How companies should balance automation with human empathy in prospecting

  • Regional trends in tech talent — from France to Latin America

  • Advice for founders on choosing the right co-founder

Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.

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