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How to move from pricing theory to a practical, profitable platform?

Arian Oosthoek, Co-founder ● Sep 2nd, 2025

In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Arian Oosthoek, co-founder at SYMSON, to explore how AI can transform pricing strategy for mid-market companies. He shares how SYMSON grew from an academic project into a scalable SaaS platform built for flexibility, control, and practical implementation. Arian reflects on early market resistance, the rise of AI-driven demand, and the technical decisions that helped Simpson scale across industries.

Episode highlights:

What companies get wrong when implementing pricing algorithms
How to overcome early market resistance and scaled adoption
Why timing matters in AI product adoption
The strategic limits of outsourcing in high-context domains
What “hyperlearning” means and how it powers continuous pricing optimization

Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.