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Our MarTech solutions prove that successful marketing campaigns may take much less time and resources
13 REVIEWS
Have you ever used a GPS system? They are very convenient: open a realistic map, create a route, and quickly arrive at your destination. This is very similar to the way MarTech solutions work. Just as a GPS system provides real-time geolocation data to help you reach your destination faster, Marketing Technology - abbreviated MarTech - software provides real-time data on the market and audience to help businesses navigate through marketing strategies and campaigns more efficiently and achieve the goals that they have set. With the explosion in online marketing and advertising MarTech is a rapidly expanding technology ecosystem: globally, MarTech is expected to grow at a CAGR of 26.2% from 2021 to 2028, reaching a market size of $298.1 billion by 2028.If you want to have a bespoke MarTech platform, do not hesitate to partner with Devico. Our MarTech solution development team can build highly efficient MarTech software that will help you capitalize on industry trends and overcome common marketing challenges, such as inefficient data management, ineffective targeting, and low engagement rates.
Q4
2020
$1B
Q1
2021
$3B
Q2
2021
$12.8B
Q3
2021
$12.3B
Q4
2021
$11.6B
Q1
2022
$12.1B
Q2
2022
$7.4B
Q4
2020
$1B
Analytics: Business Intelligence,
Email Creation, Email Platforms.
Events: In-Person & Live, Mobile Marketing
Q1
2021
$3B
Analytics: Business Intelligence,
Events: In-Person & Virtual, Lead Generation, Product Lifecycle Management, Web Performance & Security
Q2
2021
$12.8B
Analytics: Business Intelligence, Payments.
Retail: eCommerce, Web Development & Design, Web Performance & Security
Q3
2021
$12.3B
Analytics: Business Intelligence, Payments.
Retail: eCommerce, Web Development & Design, Web Performance & Security
Q4
2021
$11.6B
Contact Center Systems & Administration, Integrations, Productivity & Workflow.
Retail: eCommerce, Web Performance & Security
Q1
2022
$12.1B
Productivity & Workflow.
Retail: Brick & Mortar.
Retail: eCommerce, Web Development & Design, Web Performance & Security
Q2
2022
$7.4B
Advertising: Ad Serving & Management, Analytics: Business Intelligence, Payments, Productivity & Workflow, Web Performance & Security
MarTech, or marketing technology, refers to the software and tools that are used to improve marketing efforts and enhance customer experience. With the rise of digital marketing, MarTech solutions have become essential for businesses looking to stay ahead of the competition. By leveraging MarTech solutions they take advantage of powerful data analytics, automation, personalized marketing capabilities, and data-driven decision-making that optimize marketing strategies. Let’s consider the advantages of MarTech software in detail.
MarTech solutions automate time-incentive marketing tasks. As a result, the number of errors decreases, while the speed of task completion increases. Marketing specialists, in turn, may concentrate on more creative and critical work. All marketing processes get streamlined which positively influences the efficiency of a marketing team as well as the results that it delivers.
MarTech solutions mine big data across different sources and provide valuable insights into customer behavior and preferences. Due to this, marketing teams can create more targeted and effective marketing campaigns. Additionally, MarTech software gives an opportunity to monitor marketing campaigns and provides analytics on their strengths and weaknesses. This data helps to plan future campaigns and optimize ROI.
Agility is one more benefit of MarTech solutions, as with their help businesses can identify changes in the market and customer preferences and quickly adjust to them. With automation and personalized marketing capabilities, it is easy to align with current trends and stay relevant and competitive.
Among others, MarTech software also serves as a platform for team communication, project management, and data sharing. Internal chats, task managers, and a centralized data repository significantly streamline collaboration and communication within a marketing team.
Powerful analytics enables marketing teams to understand customers' needs and cover these even before they are aware of them. Data provided by MarTech software helps to create highly targeted campaigns that result in better engagement and customer loyalty, as well as improved brand reputation and customer satisfaction.
Finally, MarTech is a must if you want to earn a higher ROI. MarTech software helps to reveal the most appropriate marketing platforms, and this results in lower costs. Additionally, it helps to create focused and targeted campaigns which bring better results., MarTech software also provides success metrics on each marketing campaign that can be used to understand which approaches are efficient and which are not to plan future campaigns better and get even higher ROI from them.
For many years our MarTech solutions development team has served clients engaged in the marketing industry. Significant knowledge and experience let us clearly understand their needs and challenges and provide excellent MarTech software development services including the following:
Whether you want to develop an MVP or comprehensive MarTech platform or revamp an existing MarTech solution, the Devico team can provide you with professional consultancy to help you jumpstart a discovery process. We can deliver a detailed roadmap outlining possible risks, a plan of action, required technologies, estimated time frame, minimum budget, team size, etc.
We work closely with each client to discover all their needs and come up with the most appropriate solution. Leveraging modern technologies, substantial domain knowledge, and significant technical expertise we build highly efficient MarTech solutions that help our clients address all pain points that they have.
Your MarTech product launch is not the end for us, but the beginning. We provide ongoing maintenance and support, and our team tracks MarTech software performance, responds to users’ feedback with software modification and improvement, and integrates new tools and services to keep the product and your service up-to-date and agile.
There is a wide range of MarTech solutions. Some of them solve specific marketing problems while others assist with a whole range of tasks: from lead generation to analytics and marketing campaign optimization. As a company that specializes in MarTech solutions development, Devico is able to develop MarTech software of any kind, including the ones listed below.
Marketing analytics software collects, processes, and analyses data from diverse sources including websites, social networks, CRM, etc. to provide comprehensive and accurate data on marketing performance and audience targeting. With its help, it's easy to track and optimize campaigns, measure their final results, and make data-driven decisions on future campaigns. Convenient data visualization, audience segmentation, predictive modeling, attribution modeling, and reporting are the core features of such software.
Marketing analytics software collects, processes, and analyses data from diverse sources including websites, social networks, CRM, etc. to provide comprehensive and accurate data on marketing performance and audience targeting. With its help, it's easy to track and optimize campaigns, measure their final results, and make data-driven decisions on future campaigns. Convenient data visualization, audience segmentation, predictive modeling, attribution modeling, and reporting are the core features of such software.
Content is king when it comes to marketing. We can develop and implement efficient and convenient content management systems, where it is easy to create, edit, manage, and publish digital content across various channels, including websites, social media, blogs, and email. It is worth mentioning that this software lets users work with the content of all kinds – texts, videos, images, etc. Analytics and reporting are provided so that marketers can easily track the performance of their content and tweak their content strategy accordingly.
As its name suggests this MarTech software lets marketers effortlessly create, launch and track their email marketing campaigns. Customer profiles, recipient segmentation, email editor, email templates, email scheduling, automated email distribution, and performance monitoring are the key features of email marketing software.
Event management solutions help to address some usual requirements related to event management like registration, ticketing, and attendee tracking. It is also a powerful tool for event promotion. Whether you hold a conference, a trade show, or a webinar, it should be well promoted across all channels and software lets marketers optimize event planning, improve attendee engagement, build networks, and measure event success.
Software of this type lets marketing teams forget about low value, repetitive and time-consuming tasks that they used to perform manually., A marketing automation platform can automate and therefore streamline lead generation and scoring, email distribution, customer segmentation, and social media posting. A key output from a marketing automation platform the analytics that such a platform generates and can be reported against. Thanks to this, marketing specialists can easily track and assess the performance of their campaigns.
We build chatbots and live charts, which are the most widely used conversational marketing software that enables real-time conversations with customers and prospects. With their help businesses provide instant customer support, gather feedback, and generate quality leads, all while providing a personalized and engaging experience for website visitors. Businesses that use conversational marketing can reach a 10x conversion increase on average.
Today not only businesses but even governments make active use of social media. This substantially improves brand awareness and generates leads. At Devico, we build social media management software that helps to efficiently manage social media presence and execute social media marketing campaigns. What is important is that by using one platform users can easily manage all their marketing activities across multiple social networks.
We are proudly technology agnostic and use the most appropriate technology for the task at hand
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MarTech software development is the process of designing and creating software solutions that help businesses to plan, design, launch, monitor, and optimize their marketing strategies and campaigns. Marketing analytics software, content management systems, customer relationship management systems, email marketing tools, event management solutions, marketing automation platforms, conversational marketing software, and social media management apps are examples of Martech solutions.
It depends: the amount of time needed for MarTech solution development varies depending on the complexity of the project, the scope of work, team size, and other factors. Yet, on average a typical MarTech software development project can take from several months to a year.
The cost of developing a MarTech solution can also vary depending on multiple factors such as the scope of work, the level of customization, used technologies, etc. So, the development of trivial MarTech software can cost up to USD 50.000, while the development of a complex one can exceed even USD 500.000.
By leveraging modern technology like AI, ML, BI, and Big Data, MarTech solutions help to optimize marketing strategies and campaigns. They automate repetitive tasks, streamline workflows, and provide helpful insights into customer behavior and preferences. While certain types of MarTech solutions may have a particular goal related to the performance of a particular task, in general, all of them help businesses achieve their marketing goals more efficiently and effectively.
With a pan European talent pool, Devico brings together the continents best talent and makes them available for you
