28 times
less money is spent by organizations with skilled product managers, according to PMI
20%
higher revenue growth is achieved by companies with strong product management, per McKinsey
30%
of CEOs consider a product manager the most important role for driving innovation, according to a survey by PwC.
50%
of product launches fail without effective product management, based on a CB Insights report
70%
of products fail to meet customer expectations without proper product management, according to Gartner
Thoroughly researching and understanding the market landscape, including customer needs, competitor analysis, and industry trends
Developing clear product strategies aligned with business goals and market opportunities, ensuring long-term success and growth
Facilitating seamless communication and collaboration between product teams, engineering, marketing, sales, and other departments to ensure alignment and efficiency
Prioritizing user feedback and usability testing to create intuitive and impactful product experiences that meet customer expectations
Embracing agile methodologies to adapt quickly to changes, iterate on product features, and deliver value in shorter cycles
Utilizing data analytics and metrics to drive informed product decisions, optimize performance, and continuously improve the product
Monitoring market demands and trends to conduct competitive analysis for products and features, aiming for optimal usability
Employed in projects requiring production support or those lacking a fully planned project roadmap
Utilized in projects requiring production support: one team segment uses Kanban, while another focuses on a defined roadmap, primarily oriented towards new feature development
“You guys have always been genuine, flexible and personable.”
“I know that we can rely on you 24/7 almost, which is way over and beyond what we've contracted.”
“It was so easy to integrate your people with us and we didn't have any problems.”
Product management is the process of guiding a product from concept to market. It includes research, planning, development, launch, and ongoing improvement. Product managers work closely with various teams, such as engineering, design, marketing, and sales, to ensure a product meets market needs and business objectives.
Effective product management ensures that your products are aligned with customer needs and market trends. It helps in prioritizing features, managing development cycles, and achieving successful product launches. This leads to higher customer satisfaction, increased sales, and a stronger competitive position.
Their key responsibilities include:
Defining product vision and strategy
Conducting market and customer research
Creating and managing product roadmaps
Prioritizing product features and requirements
Collaborating with engineering, design, marketing, and sales teams
Analyzing product performance and iterating on feedback
Startups often have limited resources, while needing to focus on developing and launching their products quickly. Product management services can provide the expertise needed to define a clear product strategy, prioritize features, and manage development efficiently. This helps startups avoid common pitfalls and accelerate their time to market.
Project Management: Jira, Trello, Asana
Roadmapping: Aha!, ProductPlan, Roadmunk
Collaboration: Slack, Microsoft Teams, Confluence
Analytics: Google Analytics, Mixpanel, Amplitude
Customer Feedback: SurveyMonkey, Typeform, UserTesting
With 14 years of industry experience, Devico boasts a team of highly experienced professionals with a proven track record in product management. Our experts have successfully launched numerous products across various industries, bringing a wealth of knowledge and expertise to every project. We stay updated with the latest trends and best practices to provide top-notch services.
With a pan European talent pool, Devico brings together the continents best talent and makes them available for you
